Time-Clip No. 20

1928 – A new look logo

In 1928, a new turning shop was started up at the Darmstadt plant to house processing machines and was the first building to be given the new company logo.

This new company logo was selected from numerous ideas put forward by the Darmstadt-based designer Hartmuth Pfeil and recalls the company's roots in its use of CSD - Carl Schenck Darmstadt.

From the 1960s onwards, the logo was enclosed in a circle which in turn was placed inside a square. The word Schenck was added in 1983.

In 1997, the circle was removed but the logo still remained
inside a box.

In 2006, as a sign of further development, the logo was freed from its rigid box in a conscious move to produce a strong brand illustrating growing flexibility and dynamism.

1928

1960

1997


2006